Rename Design Binder to get attention

I cannot seem to be able to rename the design binder and have it last after a SolidWorks restart. Opens up with the words "Design Binder" no matte what I do. I'd like to be able to draw attention to this folder but if not renamed, nobody will think to look as it's not standard practice. If I recall correctly, this was something that could be done in release prior to 2015 although I cannot remember the release currently.

Any advice here?

Thanks,

Bryan