HI guys, I have done some searching as well as looking at both the luxology and solidworks websites/presentations on modo 501 with the sw plug-in vs. photoview 360. I understand they are based on the same technology, but I was curious if there was a reason to get modo over photoview 360. The ironic thing is that modo seems to be able to do everything that Photoview 360 can do PLUS more, and yet modo is significantly cheaper than photoview 360. Why would I buy photoview 360 over modo? Any input would be appreciated.