When importing a Rhino file (.3dm), it orients the model on it's side. I guess Rhio uses a different coordinate system.
How can I re-orient the model so that the vehicle top is in the +Y direction instead of the +Z direction?
You also may want to create a different template file for Rhino imports. Use this method below to re-arrange the coordinate system. I haven't done this, but I would think it would work: https://forum.solidworks.com/community/solidworks/user_interface/blog/2010/10/06/global-coordinate-system--which-way-is-up
Use move/copy body option under Insert > Feature to set the body orientation as required.
Check these similar post:
Move/Copy Body To Reset Part Origin
Manipulating an imported part
I like to import, assign a new coordinate system where I want it, and export a parasolid file using the output options and selecting the new coordinate system, then read it back in.
Retrieving data ...