There are other threads about this subject. I'd like to summarize what I've tried. It's really ridiculous how impossible it is to get a decent looking company logo on a drawing template....
I tackled this issue because our current template was large (5 MB), primarily because the logo was a large bitmap. It printed flawlessly, but I wanted to see if there was a better way (famous last words for a SolidWorks user).
I created several vector formats and bitmap formats of the logo. The logo is black text/logo on a white background. (This is all SolidWorks 2009.)
1. Naturally I wanted to insert a vector format, since that would be most efficient. Insert->Picture has WMF as the only supported format. I inserted that and got a "sketch picture" panel; the result was a black rectangle with dark grey text, both on the screen and printing. Useless.
2. Insert->Picture using a bitmap (PNG, BMP, JPEG) all yielded a "sketch picture" of the correct bitmap on the screen. Sketch pictures are inappropriate for this since you have to "edit the feature" to move them, but whatever. The end result is that regardless of the resolution (tried up to 2400 DPI) the bitmap prints pixelated. Unacceptable. Then again, model views print pixelated too---should I be complaining?
3. Anything done via Insert->Object and "create from file" yields an icon of the file instead of its contents, even if "display as icon" is unchecked (all that does is show or hide the filename).
4. The only way to get a bitmap to print correctly is to do Insert->Object, create a new "Bitmap Image", then go to the Microsoft Paint menu bar that appears on top to Edit->Paste From... and choose your file there. Unfortunately, this is how your drawing template will grow to some ridiculous size, regardless of the bitmap size (though I suspect a huge bitmap would make it worse). It seems all of MS Paint is being embedded in the template.
5. Insert->DXF/DWG doesn't work while working on the sheet format. I guess you could bypass that by not putting it in the sheet format, which could get really annoying while working on drawings. Regardless of that, if I insert it into the drawing I get nothing. Supposedly a drawing view is created, but I don't see it.
6. From the forums I got the idea to copy the image in an image editor, and paste it into SolidWorks. The 2400 DPI bitmap (3/4" tall) basically crashed SolidWorks; slowed it to a halt. The 300 DPI file was no problem, except on the screen it's just a white rectangle (pastes fine into Word). It does not print pixelated, which is nice, but the proportions are wrong. If you try to edit the dimensions through the bitmap object's properties, it's no good because it's fixed on the wrong proportions. You can size it by hand on the screen but since all you see is a white rectangle your only feedback is printing.... Maybe you could get away with taping a ruler to your monitor and getting the proportions right.
7. Opening the AI file makes a new part and the sketch has a trillion nodes on each curve. Unacceptable.
8. By chance I dragged a DWG into the SolidWorks window while the template was open. This works even when editing the sheet format. The result is a vector copy of the logo---except it's line work with no fills. So I only see the outlines.
Anyone actually get this to work without:
A. A huge file size
B. Pixelation during printing
?