Please confirm what you mean by "title"...
If you mean the value in cell "A1" I'm not sure there's anything you can do to change that behavior. However, you can insert a row before row 1. That new row is now Row 1. Hide that row. SW will still change the value of "A1", but it will be hidden. Put whatever you want in A2 and it'll be left alone.
Yes, that is what I thought we'd have to do. Wish they'd said something.